Win-back & recall · French and English
A welcome for every new client, a reminder when someone is due for their next visit, and a message to the ones who stopped coming. By text and email, in French and English, sent only to people you are allowed to write to.
We start with a free Diagnostic+ of how people find, reach and book you. Your client list we go through together on the call.
Hi [name], it's been about six months since your last visit at [your business]. Want to book your next one? Pick a time here: [link]An example. You approve the exact words and the timing.
Where it slips
Most clients don't leave because of you. Life gets busy and the next visit never gets booked.
A client loved the first visit. Nobody followed up, and three months went by.
Someone is due for their next appointment. They mean to call. They forget.
Your list has hundreds of names who haven't been back in a year. Nobody has time to write to them.
You send a newsletter twice a year. Same message to everyone, and most never open it.
Finding a new client costs time and money. Reminding a past one costs a message.
Why it works
They know your work, your address and your prices. The decision to come back is a small one.
A reminder that arrives when the next visit is actually due gets booked. A random promotion gets ignored.
Written for them, in their language, with one clear way to book. Not a newsletter.
Your numbers, not an industry average. We go through your real list together on the call.
How it works
Who you can write to, by text or email, under CASL. The rest stay out.
After the first visit, a short message in their language, with what to expect next.
Timed to your service, with a link to book a time that is actually free.
A message written for clients who have been away, in French or English.
A monthly report of who booked again after a message.
We write every message with you, in French and English, before the first one goes out.
The question every owner asks
People mind messages they never agreed to, and messages that don't concern them. So the list is checked first, and each message is about their next visit, not a sale for everyone.
Only people you are allowed to write to under Canada's anti-spam law (CASL) get messages.
A welcome after a first visit, a reminder when they're due, a note when they've been away. Campaigns for news, offers or events only when you choose.
As the law requires. Anyone who asks to stop is removed.
The difference
| Waiting for them | A newsletter now and then | Win-back & recall | |
|---|---|---|---|
| Reminds clients when they're due | no | no | yes |
| Reaches clients who stopped coming | no | the same message as everyone | a message written for them |
| French and English | no | depends | yes |
| List checked for consent (CASL) | no | depends | yes |
| Shows who came back | no | opens and clicks | who booked again |
| Who does the work | nobody | you | we do |
What you get
It runs on the Serapion System: your client list, your calendar and online booking. That is how a reminder knows who is due and turns into a booked time. Campaigns for news, offers or events can be added, in both languages.
Live 14 days after we have what we need from you.Questions
Only to the ones you are allowed to write to under Canada's anti-spam law (CASL). We check your list first, and the rest stay out.
When there is a reason: a welcome, a reminder when they're due, a note after a long absence. You set the timing with us.
We do, with you, in French and English, in your voice. You approve them before anything goes out.
Yes. Campaigns for news, an offer or an event can be added, written in both languages.
Every message carries a way to unsubscribe, and anyone who asks is removed.
It depends on your number of practitioners and whether you add campaigns. You see the exact number after the Diagnostic+, before you decide anything.
14 days after we have what we need from you. The clock pauses while we wait on you, so we confirm your date at the start.
It runs on the Serapion System, which holds your client list, your calendar and the booking link in every message.
The Diagnostic+ checks how people find, reach and book you today, before we ever talk. Free, done by hand, yours either way. Your client list we go through together on the call.